Swiss luxury watch manufacturer Jaeger-LeCoultre is celebrating quite a milestone with a sweet experience.
Jaeger-LeCoultre's iconic Reverso watch is turning 90 years old this year and to mark the anniversary the ephemeral 1931 Café has been created to travel between two cities, Shanghai and Paris. Reflecting the Art Deco lines of the timepiece, which was created in 1931, the café features design nods to the period when strong lines and geometric designs shaped fashion, architecture and of course the Reverso. Turning back time, the pop-up 1931 Café is designed to take you back to the 30s with velvet and frosted glass elements detailing the space. The Art Deco signature designs also extend to the café's pastry menu with award-winning pastry chef Nina Métayer creating delicious desserts inspired by the lines of the watch and Jaeger-LeCoultre's Swiss background, using ingredients and flavours that recall the house's culinary culture with notes of berries and honey, with Swiss chocolate playing the starring role in the creations. The 1931 Café is open until the 15th of August in Shanghai before relocating to Paris later on in the year.