The Casa Martini Built

Imagine drinking a Martini Spritz in the house of Martini. Now you can thanks to the reopening of Casa Martini in Turin, Italy.

A Martini spritz in an old fashioned glass filled with ice. It is the classic cocktail that is enjoyed around the world for aperitivo time, and now you can savour it in the home where it all started. Casa Martini, the original home of Martini and once the home of Luigi Rossi, one of the founders of Martini Rosso, has reopened its doors for discovery tours for amateurs of the celebrated vermouth. In northern Italy, in Turin, is where the magic happens where the Casa remains a working production plant producing the catalogue of the house's drinks, from the Martini Rosso to the new non-alcoholic versions, Vibrante and Floreale. Visitors can partake in a visit of the production plant where not only is the history of the house shared but also how the grapes and herbs are harvested to create the Italian vermouth. The visitors are also shown the distillery where no less than 40 types of spices and plants are mixed into the secret recipe of the world's favourite aperitivo. The tour ends as all good vineyard tours do, with a tasting with the house offering a taste of three of its iconic products, Martini Rosso, Martini Riserva Speciale Ambrato and Martini Asti Spumante, before a house cocktail is served in the Casa bar. Saluti!

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