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Buzzing with Empowerment

Forget being the queen bee, Angelina Jolie has just been crowned the godmother of the Women for Bees, a programme set up by UNESCO and Guerlain to not only empower women but also support biodiversity.

French house Guerlain, who is symbolised by the bee and which uses honey and royal jelly to formulate its beauty elixirs, has joined forces with UNESCO to launch Women for Bees. The five-year programme will see women train to become fully professional beekeeper-entrepreneurs as well as become members of an international network of female beekeepers. While the programme offers independence to women it also aims to repopulate the bees and raise awareness of the role they play as pollinators. As the godmother of the Guerlain x UNESCO programme, Angelina Jolie, who is the face of Guerlain's Mon Guerlain perfume, will be meeting the women and tracking their progress, who by 2025 will have completed their training and established their very own beekeeping operations, while 2500 hives will have been built within 25 UNESCO biosphere reserves and 125 million bees restocked.


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