Saint James is celebrating Smiley's 50th birthday with a special limited edition capsule collection.
Everyone's favourite emoji is turning 50 and to celebrate Smiley is teaming up with Saint James for a happy capsule collection. Saint James, the French prestigious label that is famous for its nautical stripes, is releasing a limited edition capsule collection for him and her with the happiest of emojis emblazoned on a long-sleeved nautical sweater. Made with cotton in the label's atelier in the town of Saint-James in Normandy, the tops are the perfect trans-seasonal fashion staple that will bring a smile to your wardrobe.