Brunello Cucinelli turns a crisis into charity.
Italian luxury house Brunello Cucinelli has turned its surplus of its spring/summer 2020 collection into a charitable act that will see people in need be gifted pieces from the collection. With the closure of the house's boutiques during the pandemic, an incredible surplus of clothing resulted, and with keeping up with its philosophy of "protecting the climate, reducing emissions, safegaurding the earth and wildlife, and taking care of human beings," the house launched the Council in Support of Mankind, which is now working to deliver packages to those in need around the world. The charitable collection, labelled Brunello Cucinelli for Humanity, demonstrates the house's dedication to sustainability to not only the climate but also to humanity.