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Boutique Vibes

Every brand tries to capture their unique spirit when designing their boutiques, to invite shoppers to walk through and into their world, and it couldn't be truer with these four recently opened boutiques. Discover the universe of four brands with very different personalities that opened homes around the world with complementing décor true to their style.

Turkish jewellery house Begüm Khan recently opened its flagship boutique in Istanbul, and the space is a dedication to the house's unique style. A canvas of shamrock green showcases the brand's extravagant and statement-making designs with scarab beetle lamps lighting up the jewellery box counters displaying earrings, rings and necklaces adorned with whimsical creatures including a lobster encrusted with colourful gemstones.

High-end fashion house Brunello Cucinelli is famous for its casual chic collections with a neutral colour palette that beautifully highlights delicate detailing in every design. The Italian house's new boutique in Paris on Avenue Montaigne is an extension of said style, showcasing the elegant collections in a space dressed in muted tones, with a skylight inviting natural light into the boutique to further highlight the house's appreciation and dedication to nature while keeping the focus on the latest collections.

Under the arcades of Rue de Castiglione in Paris, Valmont has opened its first boutique in the French capital. The chic space is drenched in light, bringing out the pure white décor with gold detailing that complements the skincare brand's simple and pure signature packaging of the products on display. Located on the ground floor of the Meurice Hotel, the boutique also features a spiralling staircase that leads to the hotel spa where guests can reserve a relaxing spa treatment using the Swiss brand's luxury products.

Eden Park stays true to its sports origins with its new boutique in Miami. The French brand that specialises in casual and leisure wear inspired by the world of rugby breathes colour and cool in the new space complete with a buggy car, putting the focus on the ready-to-wear collections without taking away from their casual cool cuts and relaxed style.


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